Thursday 18 October 2012

Amazon. Selling Well.

It shouldn't work but it does. All too well.

Amazon's site breaks the rules.

Crowded over heavy navigation width and long funnels to purchase; key product information out of view and requiring extra customer effort; product recommendation that lacks sophistication and referral power.

But I know that when I visit the site they will almost always have what I need. And I will be ready to purchase there and then. It's the zero moment of truth and all helped along by one-click purchasing.

So here's something for Amazon. I know what I want before I arrive on your site. I have trust in your sales and delivery process. I know I will find it on your site cheaper than most other sources, online and offline. So give me two just two minimal features. Smart semantic personalized search and a simple immediate purchase button. That's all I need. Bare bones ecommerce, working well.